OFFICIAL press release by CC and Island Def Jam.
http://www.fmqb.com/article.asp?id=2649820
Clear Channel World Premieres New Mariah Carey Single
May 7, 2013
Clear Channel Media and Entertainment launched Mariah Carey's new single, "#Beautiful," featuring Miguel with a unique, day-long world premiere event across more than 230 Clear Channel radio stations nationwide on Monday (5/6).
Island Def Jam Music Group partnered with Clear Channel to introduce fans to the new Mariah Carey single by creating a world premiere event that leveraged Clear Channel's radio stations
across five different formats and its relationship with listeners.
Beginning yesterday at 7 a.m. EST, "#Beautiful" played at the top of each hour until 11 p.m. that evening on Contemporary Hit Radio (CHR), Rhythmic CHR, Mainstream Adult Contemporary (AC), Hot AC and Mainstream Urban stations. Fans can also listen to the single on participating station websites and on iHeartRadio.com, which features a link to listen to the new single on-demand.
"Mariah Carey is a music icon and using the power of our radio stations to launch her new single is a unique opportunity to display our collective strength to the record community around the country," said Tom Poleman, President of National Programming Platforms, Clear Channel Media and Entertainment. "Equally as important, we also used this moment in Mariah's music career to create an exclusive and exciting day-long event for our listeners."
"We are thrilled to partner with Clear Channel and their properties for this unprecedented multi-format global launch of Mariah's new smash single," said Steve Bartels, President/COO, Island Def Jam Music Group. "The support of our radio partners has always been instrumental in Mariah's chart domination and the early positive reception to '#Beautiful' shows she has another big hit on her hands. Let's Go!"
It's so good!
