Lady Gaga and her team have contaced Serbian designer Ana Ljubinkovic because they want to use some designs from her latest collection, “Never Forever”, for the singers upcoming ARTPOP era.
“Never Forever” is a mini collection specially made for the International Showcase 2013 event, that took place in London this February. Reportedly, Lady Gaga will be using the clothes for either album promotion, a photo shoot or a music video.
“Lady Gaga has expressed a desire to use the pieces from my latest collection that I have sent to New York today. It’s about a dozen of garments from the collection, “Never Forever,” which will carry the promotional activities related to the new album. I do not know yet whether it will be for a photoshoot, video or something else” – Ana Ljubinkovic to Blic Online