It'd be nice if She took a bit of a risk sonically with the lead single since the hype already ensures that it will be successful. Save the easy radio hits for singles 2 and 3.
I expect it to be a super radio friendly song, though, so I won't get my hopes up about it.
She pushed it once, then paused, then pushed it 5 more times. So she's releasing her 1st single (stands for the one push) from her 5th album (stands for the 5 other pushes) on the 18th! (Which is the floor number)