Hollister just branched out to my country (Austria) and it does very well here. People know it's a dying breed in America itself, but many young people love the concept behind it, and the fact that all the employees are speaking english with you in the shops. I've bought some of it too, although I'd have to say it's really expensive here.
I dont like the quality of the clothes but there's a lot of of Hollister/A&F even Aerospostale in my country that it's hard to spot what's fake and whats not.