Red VS one of the top 5 biggest eras this decade
Loud sold more, produced bigger singles and it's accompanying tour did pretty good! Even if you don't count LTWYL (which you should because it IS part of the era), the Loud era STILL obliterates the Red era in every aspect.
Loud didn't have a target deal or pizza deal (
) and it still outsold it on a global scale!
I mean, the RED hair alone >>>>> Taylor's career outside of the US.