The ratings weren't great but it aired 3 times in a row after. Plus MTV's demographic are the people who download music off ITunes. So obviously that helped her tremendously also.
The ratings weren't great but it aired 3 times in a row after. Plus MTV's demographic are the people who download music off ITunes. So obviously that helped her tremendously also.
MTV doesn't really have great ratings unless jersey shore airs or something lol
During the "Stay Strong" "After Show," Demi teased that she has plans to tour and release a music video for her second Unbroken single, "Give Your Heart a Break."
In an interview with MTV News days before the special aired, Lovato shed more light on her forthcoming projects. "The new music video, I'm basically trying to convince a guy that I didn't break his heart, and we get into a fight and I try to win him over again," she explained about the recently shot clip. "So I do something special for him at the end of the song."
While shooting the video, Lovato joked on Twitter about having to get intimate with her co-star, whom she had met not long before cameras started rolling. "It's kind of funny. It's part of the job though. You just try to get through it, but it is kind of awkward at first when you have to act like a couple with someone that you don't know," she said. "He was really sweet, really sweet and really cute."
This is hardly the end of the Unbroken era for Lovato, who confirmed that she will tour to support the album at some point this year. "I'm definitely going to hit the road again this year," she said. "I'm planning on doing, like, kind of a little tour and seeing where I end up and just getting out there to see my fans again."