Quote:
Originally posted by arkl
So she can continue making TTWE type of videos? No, please. 
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What's wrong with TTWE?
I think there is room in Britney's iconic videography for all 3 videos she's released in support of Femme Fatale, so far. They all are very distinct and each is amazing in its own right.
Hold It Against Me was full of symbolism and nods to Britney's past and present. You could even make an argument that the product placement in the video fit in a weirdly conscious sort of way. Product endorsements are a part of who stars are. So it fits within the video's commentary. If you aren't buying it or still don't like it, watch the director's cut instead.

Product shilling aside, it was full of meaning to Britney and her career. And had some iconic moments. The breakdown, the fight, the rebirth. It's what 2011 Britney stands for. Couldn't ask for more out a Britney video (other than maybe some smoother editing...)
Till The World Ends was a dance video because that's what the fans demanded...and because it's a dance pop song! But they hit it out of the park with the apocalypse imagery and the sweaty underground club/bunker. It was fun. It paid homage to Slave 4 U while also showing off how great Britney is looking in 2011. Plus, the epic manhole scene and the sexy claps were enough to make the video! The dancing was also pretty good and there was even the 'Dancing Till The World Ends' version of the video to cater to the fans outcry for dancing.
I Wanna Go was just pure fun. It had a lot of laugh out loud moments and fan service packed in. Britney was smoking hot and sold the entire video with her facial expressions. It was also packed with odd pop culture references, which is always fun (and Crossroads 2: Cross Harder even made an appearance in another one of the director's videos.) Britney really looked like she had a great time making this video. She oozed carefree happiness in the video. It made me feel like she really enjoys doing what she does.