Seriously, I can't see this album not doing well on the long-run + the promo that could continue to be big if they want to acheive that 30M WW

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Being not commercial could be a plus to me, not a negative thing. Pure commercials album are not doing so well (Brit, Kesha, Katy Perry). Adele is ******** right now and she's nothing commercial music and look-wise. Born This Way is ****in great overall. The majority of the tracks are very very good, which I don't think was true for The Fame. The Fame Monster only had 8 tracks, so it's hard to judge.