Anticipation for Loud’s release is high. Fans sent Tweet- or Facebook posts via
www.rihannanow.com/getloud for entry into the “get loud to hear Loud” exclusive album stream event – and in the first 48 hours, the album received 400,000 listens. Additionally, the Loud-est Fan Sweepstakes, urging fans to upload their photos for entry and a chance to meet Rihanna, has received over 1.3 million views in less than two weeks since its launch.