TFA was hyped, hence its big gross. But the hype for the SW universe is gone, and an even bigger decline is to be expected with the next installment.
TFA literally brought back all their iconic characters (Leia, Han, Lue, ChewGaga, BritBotD2 ect), as well as rogue one bringing back darth vader. They are just rehashing the same overused garbage story line
Beasts is a completely new story, set in a different time, country, everything is different.
Star Wars merch might be slightly bigger, but let's not forget that HP also has the biggest selling book franchise of all time. HP wins by far.
