Overall career Beyoncé. Right now, Taylor, in the sense that she's a stronger album/single seller. Beyoncé is far ahead in touring as she is more established WW. Taylor is still brand new in the global community with 1989.
They're both known about the same in NA and Europe. Beyoncé will have the cultural impact when it's all said and done, though. Taylor's legacy will not be as memorable because there is nothing memorable about culturally impactful about her.
Beyoncé's album sales are more geographically spread out too.
1989 sold 4m copies outside of the US whereas Lemonade sold pretty much half of that for it's total WW sales, so how are Beyonce's sales geographically better spread?
Beyoncé has performed on every continent, multiple times. She's toured globally both as a group and a solo artist.
Literally just watched a Bey interview of her holidays in Africa. Has Taylor been to Africa? Apart from that one time she flew there to film a white-washed African themed music video?
Without the 'impressive sales' (which no one outside of the industry cares about) there's nothing left for Taylor Swift.
Beyoncé. Beyoncé. Beyoncé. Beyoncé. Beyoncé. Just one name!
They're both known about the same in NA and Europe. Beyoncé will have the cultural impact when it's all said and done, though. Taylor's legacy will not be as memorable because there is nothing memorable about culturally impactful about her.
If Taylor is not memorable then why she keeps bigger and bigger especially in Asia
Mess at someone using impact which more likely a personal preference