On December 4, 2016, Gaga tweeted that she was intent on making the video "perfect" since it was unlike her previous endeavors, adding that it was "very personal." Two days later, Ruth Hogben posted a black-and-white photo from the set of the video, which showed Gaga being held by Hillary Lindsay; with her legs wrapped around her waist. She wore nothing but a black bikini, while Lindsay gestured her middle finger towards the camera in a leather pant/kilt dress. One week later, a colored behind-the-scenes photo was released, showing the singers in the same garments as the previous image, while Lindsay stood with her legs spread apart as Gaga crawled in between them.
However the bundle as well as the video was not released in December; Gaga later released a statement on Twitter that the video was delayed since the singer was given just one week to plan and complete it, like the video for "Perfect Illusion".