Quote:
Originally posted by Letters From Adi
|
The only reason the song is higher on iTunes is because current single sales have sharply decreased since this time last year (by almost 40%, per Nielsen) while catalog singles such as it have seen a more modest decline (this is to be expected, as catalog singles are more popular among older listeners, who have stuck to sales more than their younger counterparts).
However, the better iTunes position shouldn't lead to it charting any higher than last year; sales have a smaller influence on the Hot 100 now than they did last December. Moreover, Christmas falls on a less favorable day this year than it did last year. Last year, it fell on a Friday, so the week leading to the holiday was almost perfectly aligned with the sales & streaming tracking weeks. This year, it falls on a Sunday, so sales & streaming activity from December 23 until Christmas will count towards a different tracking week than activity from December 16 to December 22.
Bubbling Under
Thank God it flopped.