Considered one of the best dressed men in the country, Key has turned his style into a bustling side hustle. He’s scored a gig as a fashion director for the band’s label S.M. Entertainment and is responsible for the band’s styling (in a way, he’s both the Beyoncé and the Tina Knowles of Shinee). He’s also been named a special editor for Korean Elle, contributing his regular column "Key Story" to the magazine.