I think the best is stick to radio deals (payola

)... Gaga's leads always have immediate awards promo after release, its kind of stale and predictable now. And it also makes the song feel front-loaded. She should focus on the long run..
The only thing she needs really is a good relatable song.. If its good, it will find success. After it smashes

she only have to keep it going and not rush to 2nd single too fast.
Also, her name is still big, the fact that shes releasing wont be unnoticed.