Quote:
Originally posted by H-I-M
Does that even matter ? It's not what could have saved the album/era 
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This. Born This Way killed ARTPOP. Releasing Born This Way as the lead hurt her. it only went #1 bc of the hype. Releasing Judas as the 2nd single when the 1st single was still doing fine with the title 'judas' on easter week hurt her worse. releasing them back to back damaged the era and brand before it started. Then when she performed You and I at the vmas when it wasnt even a single yet

even worse.
Should've been:
1) TEOG Feb- 11th- May 10th. #1 bc quality, hype , and different for gaga.
2) BTW- May 10th- August 10th. #1 bc hype, and madonna comparisons, and title track.
3) Hair- August 10th- November 1st. Top 3. Maybe #1. Music video. VMAs performance. Relatable. Marketed as a 'back to the gaga we love and know' single.
4) You And I- November 1st- January 15th. Different. Promo it at AMA's. peak at #6.
5) Marry The Night- January 15th- April 1st. Market it as the FINAL single. Not the "halfway to the final single"

. perform it on NYE. Etc. #9 peak.