If anyone wonders why Adele's tour gross doesn't get reported, here's why:
Quote:
Adele is plotting a tour to support 25 using a strategy that's rare for an artist of her stature: her team is working on deals on a market-to-market basis rather than cutting a single tour deal with a promoter like Live Nation or AEG Live.
It's a more complex and time-consuming approach that is common for club circuits but has fallen largely out of practice on the arena level. But it can lead to competitive bidding in each market and better terms on hall rental and merchandise percentages. Plus, it can provide individualized attention in each market, as promoters focus on working their own shows independently rather than a tour as a whole.
For all its potential benefits, the tactic also puts much more work on the plate of Adele's booking agent, William Morris Endeavor's Kirk Sommer, who now has potentially dozens of deals to negotiate. Though less common for a superstar artist, the practice is not unheard of, and is the model for agents like Dennis Arfa, CEO of AGI, and his flagship client Billy Joel.
I'm glad. Since she's charging less and doing smaller venues I know people would drag her for it (although clearly she could beat other artists grosses if she wanted to charge an arm and a leg and play in stadiums)
