Quote:
Originally posted by daydreams
XL wasn't exactly central to US promotion of 21, though, and one of the biggest things that 21 did was shoot her directly to the top of the US industry. The entire long tail-based marketing plan executed here with that album was the work of Columbia.
I am in total support of her having complete creative control on all of her future material, and perhaps that's more typical on indie labels such as XL. But, in terms of the actual releasing side of things, recently there have been none more major than hers. Early promo for 25 was perfect on both sides of the pond, tour has been amazing (and she could fill stadiums in the future tbh), etc. Really, imo the only thing that immediately jumps out as a messy promotionally in the past two eras are singles past the lead, any label she's on has to figure out how to efficiently put out and create moments for them.
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Well, that is a good point. I just know that her team was praised for promoting
21 like they did, and I felt like it was more XL doing that than Columbia, or at least, they had more of a say. Now, it seems like everything she does is Columbia. She doesn't feel like an XL artist anymore, but I feel like they're more willing to let her have creative control because they're an indie label.
Regardless, I agree that where the promotion lacks is the follow-up singles. Her labels really need to work on that. It's a shame. According to the producer of the Grammys or whatever, the original "When We Were Young" performance she had planned was supposed to be really special or something like that. I'd love to know what it was (or have her do it at next year's Grammys).
her voice in that song is so powerful yet so delicate. Her best vocal delivery to date. It makes AIA sound like Twinkle Twinkle Little Star.
