Quote:
Originally posted by iHype.
In 2012 (peak year of digital sales), "Somebody I Used to Know" sold 5.5 million during the year by July 1st. My House won't sell 2M by the next three weeks.
47 songs had sold 1 million by then; 15 had sold atleast 2 million.
There will be 11 that have sold 1 million, and 0 that have sold 2 million this year.
Who would've thot digital sales would go before album sales.
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I think Apple Music has played a HUGE role in that. While Spotify existed before, it and iTunes were just in each other's peripheral. People who weren't all too familiar with streaming still relied heavily on the iTunes format out of habit.
But now, since they're on the same platform, Apple Music is literally sitting side by side with iTunes and offering a better return on investment. When I open my iPhone music app, I'm not sure if I'm in my own library or browsing the Apple Music page. Since it's all so integrated. Not to mention, to subscribe all you have to do is use the card information people have probably had on file for years. So there's no extra credit card info entering step to deter people from subscribing.
TLDR; Apple Music killed single sales once and for all.