I don't get why Katy thinks its so impossible to try and be as successful as TD again. If anything, it should be just as possible now, because even though she may have arguably declined a bit, streaming is a huge factor and she's always been good at that especially when the videos are good. She should just follow the TD approach to singles tbh
1st single - Summer smash bop, iconic video!
2nd single - Cute bop using the momentum of the lead
3rd single - Empowerment anthem to reverse any slowing momentum
4th single - Remix of a cute bop
5th single - Closing ballad
Surely its not that difficult for her team to approach the era like this?
That Teenage Dream remix is not the tea though 
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