11/02: LADY GAGA - Born This Way: 25.083
12/02: LADY GAGA - Born This Way: 45.662 (+ 20.579)
13/02: LADY GAGA - Born This Way: 63.504 (+ 17.842)
14/02: LADY GAGA - Born This Way: 74.091 (+ 10.587)
I think Hello climbed fastest of all the songs, and she only had a one day deal. JT will have a huge rolling effect, and that could sap some of the song's momentum.
I don't understand why big artists like JT, Katy, Swift, and Lady Gaga needs these radio deals. I'd rather see a song from one of these superstar artists rise naturally, which would still be fast, and not have a huge decline on Day 8, and not burn out with listeners as quickly. So I'm not just singling out JT here (Duca).
Unless you're a developing artist, you don't need a radio deal for more than six hours maximum. If you're that huge of a musical force, believe me, radio will give you plenty of airplay WITHOUT any radio deals. Listeners and fans will demand radio play your new song. That's how it worked not so long ago, so let's return to natural growth of songs at radio.
i remember how Hello had 7+ million updates day after day when it already had gone top 3. it had a massive rise, but not just the first week, but the first 4 weeks and then stabilised great over the new years. the peak was 222 million, twice as high as BTW, which plummeted at once.
i think Hello's amazing callout scores had a part in it growing so much while being that high already.
will be interesting to see CSTF! callout scores (if we get them).
i remember how Hello had 7+ million updates day after day when it already had gone top 3. it had a massive rise, but not just the first week, but the first 4 weeks and then stabilised great over the new years. the peak was 222 million, twice as high as BTW, which plummeted at once.
i think Hello's amazing callout scores had a part in it growing so much while being that high already.
will be interesting to see CSTF! callout scores (if we get them).
Had Hello not had to deal with AC switching to Christmas and erasing 17 million of its audience so quickly, Hello would've gotten two to three more weeks of solid gains and more longevity at T40. Hello hitting right before AC started switching over to Christmas prevented it from peaking 235-240 million. That's another reason the switchover to Christmas music at AC so far ahead of the actual day pisses me off so much (it did well before Hello though).
-4432 NO
-4309 This Summer's Gonna Hurt Like A Motherf****r
-4199 Die Young
-4143 Maps
-4023 The Hanging Tree
I think Maroon 5 still holds the All Stations T40 record though, as I think This Summer's bullet exceeded -5,000 for a couple of days. No is close over there, but M5 still the worst of the worst freefalls on AS T40.