Anti... literally had no promo.

Lady Gaga was on every television promo spot possible.
Beyonce performed at the ****ing Super Bowl and released in a non-January month,
released an entire film, like? How is that "no promo"? All Rihanna had was
an ad for Samsung that had pretty much nothing to do with her album, the Brits
and Ellen (which also did not promote her music)... don't be reaching today.