as a matter of fact...nothing Rihanna does has been an "event" really. she wanted to do that so badly with the Anti era....clearly as a direct result of ST. i've never seen such an obvious attempt like the build up to the Anti era...with the Anti album cover reveal & the statement that Rihanna wanted to "shock" the music world by changing the history of album covers

by doing the "antithesis" of what the public expects...not knowing that braille stuff has already been done.
also the Anti diary mess....and the "free" album release with copies already purchased by Samsung...lol
She could never be as risky as Beyonce musically & in business.....stick to changing those wigs every album. thats as "risky" as she gets.