It seems everytime the patriots play the ratings are higher. Better teams and better games bring in ratings. There wasn't much hype going into it besides Bruno an Bey joining Coldplay.
Katy's halftime is better and more interesting so it's not even shocking.
Coldplay have become such a boring mess over the years and their sb setlist reflects that.
edit - Ya'll will do anything to discredit Katy but if the ratings were bigger than hers ya'll would be claiming talent wins. .
.