The absolute embarrassment the Navy will face if Rihanna doesn't increase after the physical copies are released. That's their biggest excuse at the moment.
Beyonce's release was also digital exclusive at first and sold a LOAD more than what Anti is selling. It's a weak excuse. Rihanna just doesn't have the star power to pull it off.
ST physical release didn't impact the charts that much, so I don't know why Navy think it will for Rihanna. Don't they always call her biggest digital artist? Why all of a sudden is physical sales her forte?
