I think the 1m free albums was a great idea.
It expands the audience and makes it appeal to others who may never have listened.
Also, it's a nice gift to her fans after this ridiculous wait we've been forced to undergo.
FRIH tickets are a mess (the Antidiary giveaway too...

) but hey, it's making
the experience just that much more worth it for the fans. She's doing great!