WW sales: @theweeknd, Beauty Behind The Madness 47,000 (1,588,000 total).
This is kind of poor They should have gone with "Shameless" as the third single. He needs to tap into the R&B crooner part of him now that he has global appeal.
BBTM was for mainstream exposure. Hopefully he goes back to his mixtape R&B sound for his next album.
