In The Night is another airplay-driven hit as well.
Yeah. Radio was going to play pretty much whatever his next single was considering his momentum from The Hills, even if listeners didn't really like it (and they don't, which explains the relatively lacking sales and streaming numbers).
Sure OOTW was always going to be an airplay driven, but a peak at #49 on iTunes so far since the video release is terrible. It should be selling a bit more at least to convince me that people like it. Or have an upward movement on iTunes. It's stagnant / going down slightly since the video release. That's just bad.
You could also argue that it's a bit sonically different than her last few singles. But yes, ultimately, it's going to be pretty difficult to sell that song when the parent album has already sold nearly six million copies.
The fact that it was a sales #1 when it was first released shows that people were initially here for it.
1. ADELE ‐ Hello: 207.015 (-2.467)
2. JUSTIN BIEBER ‐ Sorry: 185.039 (+0.033)
3. SELENA GOMEZ ‐ Same Old Love: 153.928 (+0.390)
4. ALESSIA CARA ‐ Here: 151.648 (+0.903)
5. MEGHAN TRAINOR ‐ Like I’m Gonna Lose You: 147.069 (-1.404) 6. THE WEEKND ‐ In The Night: 116.383 (+1.898)
7. SHAWN MENDES ‐ Stitches: 111.541 (-0.970)
8. DRAKE ‐ Hotline Bling: 109.943 (-2.461)
9. TAYLOR SWIFT ‐ Wildest Dreams: 103.261 (-1.688) 10. JUSTIN BIEBER ‐ Love Yourself: 101.787 (+3.923) ▲
11. ELLIE GOULDING ‐ On My Mind: 101.252 (-2.664) ▼ 12. TWENTY ONE PILOTS ‐ Stressed Out: 100.290 (+3.746)
13. ELLE KING ‐ Ex’s and Oh’s: 87.019 (-0.193)
14. THOMAS RHETT ‐ Die A Happy Man: 75.995 (-0.169)
15. THE WEEKND ‐ The Hills: 72.340 (-1.638)
16. TRAVI$ SCOTT ‐ Antidote: 71.595 (-0.451) 17. THE CHAINSMOKERS ‐ Roses f/Rozes: 71.480 (+2.266) ▲
18. DRAKE & FUTURE - Jumpman 69.101 (+0.362) ▲
19. LOCASH - I Love This Life 68.755 (+0.266) ▲
20. JASON ALDEAN ‐ Gonna Know We Were Here: 68.054 (-0.957) ▼
FILA
JUSTIN BIEBER ‐ What Do You Mean?: 67.510 (-1.750) ADELE ‐ When We Were Young: 65.845 (+1.459)
BROTHERS OSBORNE ‐ Stay A Little Longer: 65.734 (+0.629)
DEMI LOVATO ‐ Confident: 63.331 (-0.819)
SAM HUNT - Break Up In A Small Town: 60.874 (+0.666)
DAYA ‐ Hide Away: 52.657 (+0.199)
TORY LANEZ - Say It: 52.515 (+0.203)
ONE DIRECTION ‐ Perfect: 49.581 (-0.137)
COLDPLAY ‐ Adventure Of A Lifetime: 41.821 (+0.093)
RACHEL PLATTEN ‐ Stand By You: 41.723 (+0.424)
SHAWN MENDES & CAMILA CABELLO ‐ I Know What You Did Last…: 41.479 (+0.425)
CHRIS BROWN ‐ Back To Sleep: 35.088 (+0.722) CARRIE UNDERWOOD ‐ Heartbeat: 34.400 (+1.062)
DNCE - Cake By The Ocean: 33.523 (+0.985) TAYLOR SWIFT - Out Of The Woods: 31.214 (+3.012)
CHARLIE PUTH ‐ One Call Away: 29.812 (+0.271)
FALL OUT BOY ‐ Irresistible: 27.192 (-0.271)
JASON DERULO ‐ Get Ugly: 20.310 (+0.303) SELENA GOMEZ ‐ Hands To Myself: 18.683 (+1.569) ELLIE GOULDING - Something In The Way You Move: 7.377 (+1.013)
In The Night and Out Of The Woods are examples of whats wrong with pop radio. Once you're popular they'll spin you like crazy no matter how the public is reacting to them.
I like both songs btw. Out Of The Woods is actually fantastic.
1. ADELE ‐ Hello: 207.015 (-2.467)
2. JUSTIN BIEBER ‐ Sorry: 185.039 (+0.033)
I wonder if he will pass her. I have a feeling he's about to plummet on all formats so its hard to say.
10. JUSTIN BIEBER ‐ Love Yourself: 101.787 (+3.923) ▲
Getting up there really quick!
Out of the Woods is the worst 1989 single so far other than Bad Blood so at least the GP has taste in which one to ignore so far.
Bad Blood is truly awful, but Out Of The Woods is better than Blank Space/ Wildest Dreams in my opinion. Style and Shake It Off are in a league of their own though.
