The way Adele's team markets her music in the media as a total must-have >>> In alot of articles I notice her music is sometimes pitched as therapy and the soundtrack for emotional clarity. Listen to the new heartwrenching Adele song, eat your heart out, and weep! BYE!

I have to give it to her songwriting though. She has a way of just really hitting the mark and making very relatable songs that are just the right amount of narrative and sentiment