GP needs a talented, relatable black girl they could stan for.
Booyonce and Mooriah have both faded into irrelevance, Tinashe just isn't clicking with GP.
And her appearing on every red carpet is actually a way to build HYPE. She is using fashion and red carpets as a tool to turn her name into a brand, promote her upcoming album. NoseGa was stupid and thought that calling CHARTFLOP "the album of the millenium" would be a good way to build hype, but sadly the album didn't live up to its expectations.
Zendaya on the other hand is building the hype for her album in a smart way.