Quote:
Originally posted by J a y
There's clues in each room (video, audio, photos). It actually took 3 rooms for people to comprehend that no key opens any doors, they're going to be used at the end of this journey. There's real rooms in different locations in the US that appear briefly also, they hold more keys. There's also secret meetings in LA where each group of people have to fulfill a task (Idk how much has been revealed about that so I'll shh).
When you watch the videos and experience the wait, it's a part of the message of the album, ANTI. Everything from the keys that don't open doors, teaser tweets that are lies, and false release dates fed to the media are all apart of the campaign and concept. It's also detailing her career subtly, with each room representing Rihanna. She's basically saying that she's against everything the music industry has conformed to and she wants to stand alone, as herself, in control of the album and its release and that she is the only person people and fans alike should be listening to.
It is very ARTPOP.
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ARTPOP was always meant to flop. Why else would she have kept on teasing the DWUW video, she knew was never gonna come? She staged her depression & feud with Perez. Perez's vocals will be on #LG5 to show her forgiving saint heart, & letting the media know she won't let them use her. Thinking abt it, Gaga was probably on vacation laughing @ our scrambling asses thinking she abandoned the era. Rihanna was told abt this when Gaga, so as to flop, had to drop her from the Sexxx Dreams collab. Now Rih wants this to happen on a bigger scale.
Kii, and they call Beyonce a business woman.
#LG5 the real ARTPOP
Iconic 
"hi girls, oh you look fabulous"
