I can picture the conversation Larry and Adam had as A&R:
*In the middle of a long day planning Piece of Me*
Adam: Oh yeah. Aren't we supposed to be finding people for that side-project/promotional tool thing we were talking about?
Larry: You mean the album?
A: Yeah! That.
L: Well... It's probably too late to ask all those big producers we originally talked about now that the album is due in a few months...
A: So what are we going to do?
L: GOT IT! We can just get that will.i.am guy to do the whole thing. He probably doesn't have much going on. "Scream & Shout" did okay, right? And the fans loved "Big Fat Bass."
A: What's "Scream & Shout?" Do you mean "Ooh La La?"
L: ... will.i.am it is...
