"Built by Samsung, the technological branch of HAUS OF RIHANNA, the app itself is a musical and visual engineering system that combines music, art, fashion, and technology with a new interactive worldwide community — “the rooms”. Altering the human experience with social media, we bring no music into long wait times in a reverse Warholian expedition.
Exploring Rihanna’s existence as a cultural interface, the user will share in the ‘adrelanine of boredom’ as they build and share their own projects, chat with one another, and watch in real-time on a virtual globe as ANTi explodes onto the physical and virtual universe at once on January 1, our “BITCH BETTER HAVE MY MONEY!” On this day HAUS OF RIHANNA venges with forte to bring the music industry into a new age; an age where vacation drives career, and the artist once again is in control of the ‘mess.’
