Pepsi, on Thursday, will attempt to launch its brand — and hired hand Beyoncé — into the pop-culture stratosphere with a 60-second commercial featuring the wildly popular pop singer. The spot, by ad agency 180 LA, launched at 9 a.m. ET Thursday on Pepsi's YouTube channel, features Beyoncé reliving her past and exploring her future while watching herself in a mirror dance to her new song, Grown Woman.
“The big chance here is the scale of a global campaign like this one, from a concert tour to a multimedia campaign to all of these other potential so-called creative activities. They’re betting a lot on Beyoncé—so it’s no wonder they’re looking for her input on how to make it work.”
