Gaga collaborating with Pepsi would suck. Soft drinks are whack for your health, the company gave $1.6M to support an initiative to go through US parliament stating that they could hide some ingredients of the product and honestly, what obese, soda-loving fans are there for Gags to gain through a promotion with them? It's not her crowd.
The same goes with X Factor promotions. I was paid to be at Australia's Got Talent auditions the other day, and gosh, the people who themselves paid to go, and those that watch it are just crazy. A friend owns a concert venue that recently banned any acts who had won talent shows as they'd experienced that the crowd they bring with them are what we call bogans, and I think others call ~ratchet~ white trash? It's not cool.
It's fun to see a single rise after a talent show performance or see album pre-orders gain through soft drink promotions and all, but there are SOOOO many other high-exposure ways to promote an album and era.
I hope Bobby and the team promote the era in good taste and not in ways that oversaturate the market to the point where Gaga has to spend a years in media blackouts or entirely rebuilding her image (if that's not something she wants to do - I've LOVED this year!). The "Gaga" problem was never that that she was "too this" or "too that" in general, it was perhaps that she was "too artsy" or had more substance than an X Factor watcher could handle.
Grammys? Apple Music? Festivals? Fashion Weeks? Charities Galas and Balls? Newspapers? Tasteful magazines? Worthwhile radio? Keynotes? Online publications? TV specials? Roseland-like things? Interviews with worthwhile journalists and personalities? All awesome ways to gain exposure I think.
) and I noticed that some of my favorite songs have been produced by Nile Rodgers 
