Quote:
Originally posted by Ramos
If 1D has put some effort into their promo they would have won easily.
I remember their last album or the one before that had like an entire 1 day live-stream on Youtube of them and like 100 different things trended on Twitter related to them 
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They had every banner on iTunes for two days, their album is being played in its entirety on radio, they're performing all week on TV and doing outdoor shows for Kimmel where they're selling album + tote bundles which count for album sales. They have five different album covers, 4 of which are only available through a Target promotional campaign. They offered exclusive digital content with iTunes preorders. They have "first listen" parties at movie theaters which bundle the album with ticket costs for sales. And they're trying desperately to schedule last minute album bundle performances a la Bieber's according to Billboard.