He says over the past six years there has been a significant increase in the number of skin lighteners flooding local markets, some of them legal and some illegal. This is what prompted their research.
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The origin of this belief in Africa is not clear, but researchers have linked it to Africa's colonial history where white skin was the epitome of beauty.
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"I pray every day and I ask God, 'God why did you make me black?' I don't like being black. I don't like black skin," he tells me.
"I like white people. Black people are seen as dangerous; that's why I don't like being black. People treat me better now because I look like I'm white," he adds.
Entrenched in the minds of many Africans from a young age is the adage "if it's white, it's all right", a belief that has chipped away at the self-esteem of millions.
fff no wonder sis is so OBSESSED with this bleaching topic. Over there trying to shame Bey for being light skinned while they are scrambling to gather their coins for the cream at the local market. A mess.
the gap would be over 90%
