It's just looking more and more likely that he lives. I could be wrong, but bringing in family is usually a go-to when humanizing douchey/bitchy character
The only theory that actually really bothers me is that some people keep expecting Chanel #4 to have some relevance. I'm almost positive that was just a throwaway detail that she died of meningitis and all, but some of these fans are like "Chanel #4's the Red Devil!"/"Maybe the Red Devil killed Chanel #4!"/etc.