I wouldn't be surprised if Gaga remains a huge celebrity but have mediocre success with follow-up releases. Kinda in a way Ciara has been able to maintain her celebrity or get bigger on a celebrity front but continue to flop with all of her releasse post-Evolution.
The girls all over the forum promoting it wearing their Emma Roberts avatars months before the show started only for it to get **** reviews and **** ratings
What happens when you expect Ariana Grande to be a ratings draw
It's a shame Drake and Future aren't on Interscope, if they were they could withhold shipments of their album to get Lana the number one like they did with Eminem to get ARTPOP the number one
between that and the 99 c sales Gaga will never win