I think some people who don't have a too strong opinion on Lana may change their mind about UV.when they get older and live life a bit more.(and overcome their disgust towards a guitar driven record).
Lana ain't on the same level as a songwriter like some other female singers that I consider the greatest (Kate Bush or PJ Harvey), but she doesn't have to be anyway.Her feelings on UV are genuinely felt and captured.
However, I like her new confidence on HM. Almost nobody has pointed out here so far that she doesn't portray herself on this record as a victim of a bad guy. She is in charge. That is quite refreshing and her voice never sounded better than on HM.
So after my first full listen, this is my humble opinion. I think every Lana album has like a tying thread which is usually a grand concept. It's easier to notice it through the visuals, with UV having clearly darker imagery as opposed to HM bright-colored approach. But it also shows through the music. UV had great melodies (BB & FK being easy examples of impeccable melodies), but HM drives more on setting you in a certain mood than catching your attention when specific melodies. It does have its catchy moments, but I think I love the record as a whole because each individual song put me in a mood, or set me in a trance, and the flow is definitely beautiful. I cannot rate this album as of yet, and to me UV is still get greatest body of work. But HM is without a doubt a masterpiece on its own right and I love how she succeeded in creating a record where her persona is more assertive, and even consciously aggressive, as opposed to her victimized persona that plagued UV. She literally took control of the relationship in HM, and that change accompanies the record with its own freshness. I love it <3