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Originally posted by Meowster
The way Madonna built her empire from the 80s up to Like A Prayer/Immaculate Collection is so unrivaled. IDK if she was just reckless or if she really was trying to make a huge point with Erotica but she really shot herself in the foot there but the rebuilding to Ray of Light was expertly done.
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Erotica is art, I feel like it's her purest artistic statement, none of the songs sound like she's chasing a hit, but just organically letting the music tell a story. It would have sold less than all her others even without the Sex book, because the GP prefers simple catchy bops. It's why Ray of Light sold as much, "Frozen" is gorgeous but it's a very simple pop song at the end of the day.