Idk. I just feel like this era shows that Rih really doesn't care much about her fans or her music. She expected effortless slayage with little hard work like she had since LOUD and now that that's not the case she doesn't know what to do, so she's doing everything else BESIDES music to keep up her fame and money flow. Or at least that's what it feels like for me
There's a video on her friend mdollas Instagram where she's like "yoo this **** is gonna be everywhere next week" about the BBHMM video, so she's definitely expected success
She's been working very hard during the LOUD era tho.
That's the era where she has done the most the promo.
Def Jam didn't know about the Unapologetic until like August 2012, Rih is not sharing any news with this reps. Esp now when she's on her own label. They know as much as we do.
The wait is real.