Having watched the video again today I have to say that I totally love it.
While being quite simple on the storyline, it is really moody and elegant. I love the helicopter, and how it invades her at several points. The video almost feels like a 70s home invasion B-Thriller - and that's a good thing.
"Lana Del Rey released a new single titled “High By The Beach,” about… well, you can probably guess. The song’s dreamy chorus is Del Rey’s most accessible hook to date, and with “High By The Beach” posted atop the iTunes Songs Chart as of this writing, one can reasonably expect a strong Hot 100 debut and subsequent radio push." - Billboard
"Lana Del Rey released a new single titled “High By The Beach,” about… well, you can probably guess. The song’s dreamy chorus is Del Rey’s most accessible hook to date, and with “High By The Beach” posted atop the iTunes Songs Chart as of this writing, one can reasonably expect a strong Hot 100 debut and subsequent radio push." - Billboard