Polaroid thank Taylor Swift for reviving popularity in company
The CEO of Polaroid has spoken about the positive effect Taylor Swift has had on the company.
The singer used the business' instant cameras for the artwork for her 2014 album '1989'.
Speaking to Digital Spy, Polaroid boss Scott Hardy said that Swift's use of instant photography has led to an increase in sales.
He said: "There's a huge resurgence of instant Polaroid cameras. The whole hipster generation, they love the nostalgia and the retro element of what our brand stands for.
"Taylor Swift's '1989' only helps bolster this growth and acts as a proof point that our brand is still cool and relevant to that younger demographic.
"The instant camera's not for pragmatic users, it's more for teenage kids who never saw instant photography, for them it's magic. It's novel that you can actually take a photograph, print it and have it develop before your eyes."
Hardy added that Swift's team contacted the company before starting work on the album's design.
Like, Fearless Speak Now and 1989 are pretty consistent but in Red you get a track like All Too Well and a track like Girl at Home. Begin Again and another like SSS or The Last Time (which are not as bad as GAH but still)
TBH Stay x 3 was one of the biggest reasons why Redsus didn't get AOTY. I like it, and it's not the worst track on the album, but it's a bit too "immature" for an AOTY Grammy. I think...
Like, Fearless Speak Now and 1989 are pretty consistent but in Red you get a track like All Too Well and a track like Girl at Home. Begin Again and another like SSS or The Last Time (which are not as bad as GAH but still)
The Mix Tape is not included in this assessment
Not the Nation hating The Last Time
P.S. I love TLT <3 One of my favs off red
I actually love The Last Time. It's beautiful, lyrically. I guess production wise, it's lacking. Pretty bland. But it's a lyrical masterpiece. You found yourself at my door, just like all those times before, you wear your best apology, but I was there to watch you leave... And all the times I let you in, just for you to go again, disappear when you come back... Everything is better.
