RedOne had the worst songs on Born This Way.. she clearly did not care. Her best songs (career wise, too, aside from Alejandro) were with Fernando Garibay. She destroyed that bridge though (probably).
It's never too smart to rely on King Faribay, he's just too unreliable.
When she finally released a decent single (DWUW) which worked mostly thanks to R Kelly (the verse she wrote for Xtina ) but lacked both the creative vision and business savvy to release a video for it
Even a bright, fun and simple video with good editing would've done the trick.
What an idiot.