She's the newest face of H&M's 2015 holiday collection. The Swedish retailer has a history of recruiting big-name musicians for its ads, from Beyoncé to Lana Del Rey to last year's unexpected duo, Lady Gaga and Tony Bennett. However, snagging Perry is arguably the brand's biggest coup yet — although she hasn't released an album since 2013's Prism, the pop mogul has still remained firmly in the spotlight.