Quote:
Originally posted by Wonderland
Clear Channel?
|
"It all starts with the brand managers at the top of the Clear Channel chain, who listen to hundreds of songs and filter them down to about five or six favorites from various formats (top 40, urban, country, adult contemporary, etc.) and send those selections to program directors across the country.
From there, the program directors vote on which ones they think their listeners will like the most. “It’s purely a gut feeling what they think our listeners will react to,” Tom Poleman, Clear Channel Radio’s president for national programming platforms explained. That’s another thing that sets “On the Verge” apart, he added: “It’s really driven from our programmers and what they’re passionate about.”
So when a lucky newbie’s single is chosen by program directors to be an “On The Verge” song, all 840 Clear Channel radio stations are committed to play the song a minimum of 150 times, the average number of times it takes before listeners usually form an opinion about a record, according to Poleman. Generally, this goes on for six weeks before another song is chosen. As Washington Post points out, the station can play the song more than the committed 150 times, which is often the case when a song becomes popular or…when checks get cut, allegedly."
