Quote:
Originally posted by Meowster
what I don't really get is like are people just repeatedly watching YouTube videos for fun now like why did this randomly start becoming a thing (late 2013-now) when it's been pretty popular since 2011. are we just more obsessed with music videos more than ever today or?
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Back when I was a regular poster on Billboard forums I used to follow charts closely till they made the damn rule change for harlem shake and gave so much power to youtube streams. That is when I dropped tracking the hot 100. All the artists now are concentrating as hard as they can to have a viral video instead of following their own aesthetic. They have like 3 videos of their songs on it, they keep promoting it, certain ones post playlists of their MVs for stans to watch

Also the stans keep repeating views just to help their faves go higher on charts.