Tbh the promo has been on point. I mean, it all worked. FFS hit #1 on iTunes after The Grammy's, BBHMM slayed on release and the performance and Kimmel helped it get back to #1 for another week. It's just after that everything goes quiet.
It's just it's been spaced out unevenly.
American Oxygen shouldn't have happened at all though.
i don't think our meltdowns are unjustified tho this has been painful to watch
The Album should have at least been up for Pre-Order the week BBHMM dropped. Idk why she's insisting on such a long rollout. And we haven't gotten that much info. I hope she realizes Pop Fans are fickle as **** and that this could blow up in her face.
It's clear they were hoping Tidal would explode because of the people associated, and that the thirst for Rihanna's music would convert her fans into using tidal also
That didn't work, and the Messy performance at March Madness clearly didn't help.
She shouldn't have banked on Tidal with her NEW Music. Id rather DWT behind the scenes **** or documentary go on Tidal than her new music because it's causing the wrong type of waves(Apple "sabotaging"), Spotify being messy also.
And although they want the era to start once the album has been released Rihanna will need to come with her A game on remaining singles this time around. Promo needs to be on point, no delayed videos, and most importantly she needs songs that will carry the album with longevity.
Tbh the promo has been on point. I mean, it all worked. FFS hit #1 on iTunes after The Grammy's, BBHMM slayed on release and the performance and Kimmel helped it get back to #1 for another week. It's just after that everything goes quiet.
It's just it's been spaced out unevenly.
American Oxygen shouldn't have happened at all though.
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Coulda been a cute lil promo single for March Madness and that's it.
this has been painful to watch 
