They better learn from this AO thing, exclusively putting songs on tidal slows their momentum. Just imagine if it was released on itunes & the video on vevo at the same time, it would've topped iTunes and the conversation sparked by the video would be much bigger than it is now. Like I've never seen anything handled more poorly
Ariana her next era will actually be big though
the fact that One Last Time was able to do well despite no promo says she's really shaping up to do some damage